Global Data Diaries | June 11, 2021



View from Peter Lancos, CEO

"Welcome to another edition of Global Data Diaries. This week, eXate's CTO and Co-Founder Sonal Rattan wrote for Forbes Technology Council, outlining the importance of being able to differentiate between a cybersecurity & data privacy strategy...and why knowing and using the right data privacy terms could be the difference between meeting regulations or paying large fines! In other news, Colorado is expected to join California and Virginia in passing comprehensive consumer data privacy legislation. While the bill will empower consumers to take greater control over their personal information, it will also pose a number of new hurdles for marketers."

Why Meeting Data Privacy Standards Requires Proper Terminology

The idea that cybersecurity and data privacy require the same strategies and tools comes down to terminology. There is a tendency for misusing words, even by security professionals. When using a cybersecurity term for everything, you might be hitting your security standards, but you will risk failing compliance. Knowing and using the right data privacy terms could be the difference between meeting regulations or paying large fines.

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Largest password data breach in history has been leaked online

Back in 2009, threat actors hacked into the website servers of social app RockYou, accessing over 32 million user passwords stored in plaintext. Now, in what appears to be the largest data breach in history, attackers have compromised 262 times as many passwords. With 3.2 billion leaked passwords from multiple databases, this attack has been dubbed RockYou2021.

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Why Colorado’s data privacy bill may be a big mountain to climb for marketers

The Colorado Privacy Act — the Mile High State’s take on comprehensive CCPA-like data privacy legislation — is expected to be signed into law imminently. While the bill will empower consumers to take greater control over their personal information, it will also erect new hurdles for marketers, who generally rely on the collection and sale of consumer data to track consumer behaviour and serve targeted ads.

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